BBC 1xtra Round Two

1Xtra get more

Earlier this year we rebranded the sound of the UK’s BBC Radio 1Xtra with an imaging package that blended original music with authentic voices and vocals.



It was new ground for us and an exciting project to work on.

But it didn’t stop there. The team at 1Xtra were so happy with their new themes that they asked us to produce more. And so last week we added three more Top of Hours that focus on different parts of the station’s playlist. This time they wanted a great focus on the UK Urban music scene in the three themes that celebrate RnB, UK Hip Hop and House.



At next month’s Imaging Days conference in Amsterdam the ReelWorld team will be sharing the background to the project and showing how it came together. For the production warriors in attendance, there may even be Pro Tools sessions to get your eyes on.

BBC Radio 1Xtra reaches over 1 million listeners every week and the playlist includes an eclectic mix of Urban music including hip hop, R’n’B, grime, drum and bass and Afrobeat. It usually plays in the ReelWorld Europe office at least once a week.


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