A New Direction for the Sound of BBC Local Radio
A Contemporary Sound with a Strong Local Flavour

Across the first half of 2020, the BBC’s network of 39 local radio stations rolled out a new sonic brand created by ReelWorld. The new sound re-introduces contemporary sung vocals to the network combined with conversational voiceovers, an updated positioning statement and a brand new six note sonic logo. The sound of the network brand and local customisations will continue to update and evolve over the coming years as part of a long term relationship between the BBC and ReelWorld.

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  • Theme 01 Leicester
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  • Theme 02 Manchester
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  • Theme 03 CWR
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  • Theme 04 Newcastle
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  • Theme 05 Devon
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  • Theme 06 Leeds
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  • News
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As we enter a new decade, BBC Local Radio will sound different. This process is underway. It will refresh the sound of our stations while ensuring they retain their strong local flavour.

Chris Burns
Head of Digital and Audio for BBC England
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