You Can Be Heroes

Sunday night we were alerted to the sad news of the passing of a genuine music legend. Bowie’s death seems to have touched everyone. Radio stations around the world, regardless of format, came together to play his songs and demonstrate how his influence went beyond the best testing songs on...
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RTE 2FM | Redefining CHR radio imaging

The evolution of the jingle has reached an interesting point where music, VO, sound design and sonic logos have collided in a new space. For younger stations that have shied away from jingles, it’s become an innovative zone — still audio branding, just different. This month the sound of Ireland’s...
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Fall in love with radio . . . again

Saturday is World Radio Day. The aim, according to the official website, is to celebrate radio as a medium; to improve international cooperation amongst broadcasters; and to encourage major networks and community stations alike to promote access to information, freedom of expression, and gender equality over the airwaves. Lofty goals....
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Get your kicks for free

We’ve talked about the importance of authenticity in sports coverage before and the opportunity to create powerful emotions independent of your format. Whether you’re a full-on sports station or not, conveying the passion of a major cultural event is part of what radio does so well. But having the right...
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Were you prepared?

When big news breaks, we like to track our relevant radio imaging workparts to see just how the news resonates in our industry. With Prince’s passing, our numbers show that station imagers, at least in the Production Vault world, swiftly reacted to the untimely death. At 9:50 AM PST last...
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You Control ReelWorld Europe is back!

No one gets anything for free these days right? Not true. For the last two years we’ve given you direct access to our production team for one day and on May 12th we’re doing it again. If you’re a European station ready to submit a request then click here. If...
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#NextGen16 in Paris

At the end of this week the European radio industry gathers in Paris for Radiodays Europe 2016 and the ReelWorld team will be there to share in the industry’s challenges and catch up with friends from around the continent. One of ReelWorld’s wider objectives during the last few years has...
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