Reelworld + VRT 1
The VRT is Belgium's public broadcaster, reaching 90% of all Flemish people every week across TV, Radio and Digital. Reelworld worked closely with the VRT to develop a new audio brand identity, custom on air ‘idents’, and a suite of musical themes and workparts for VRT 1, the country's most–watched TV channel.
The objective was to create a comprehensive audio identity that supported the wide range of programming VRT 1 carries, while reflecting the tone and values of the parent VRT brand.
The objective was to create a comprehensive audio identity that supported the wide range of programming VRT 1 carries, while reflecting the tone and values of the parent VRT brand.
Project overview
A unique 4–note sonic logo unites all visual brand assets, serving as the signature audio identification between shows. A wide variety of music and audio workparts provide creative versatility for producing promos, digital menus and radio commercials promoting TV programming.
Bold
Four simple musical notes. One unmistakable audio signature. Immediate brand recognition.
Impactful
From the core sonic logo to the unique musical characteristics of each TV ident, every piece of audio powerfully reinforces the VRT 1 brand.
Versatile
Each audio element breaks out into an array of supplemental brand components for maximum usability, flexibility and longevity.
Comprehensive
A diverse suite of music and audio workparts provides VRT 1 with a multi–platform audio branding solution that can be seamlessly woven into all aspects of programming.
Brand consistency
All programming is now united under a single audio identity, allowing VRT 1 to deliver on its objectives to create a fresh and consistent brand message across all audience touch points.
To discuss what Reelworld can do for your brand, contact us.
To discuss what Reelworld can do for your brand, contact us.
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