Reelworld + Walmart
Broadcasting to millions in–store every day, Walmart & Sam's Club Radio connects the brand with its U.S. customers and associates in fun, exciting and unique ways. Reelworld worked with Walmart to develop a unique and instantly memorable audio identity that sets the tone of the brand while supporting the DJs, music and messaging.
Reelworld completely hit the mark. It's so upbeat, fresh, and fun, it makes me wanna shop!
Scott “Bo” Woloszyn
Project overview
A custom 6–note sonic logo brings the brand to life, anchoring a suite of sung musical themes that serve as the core audio identity for Walmart & Sam's Club Radio.
Unique
The new sonic logo and catchy sung melodies create a signature audio identity that is both fresh and instantly familiar.
Vibrant
From the ascending sonic logo to the musical characteristics of each theme, every piece of audio helps bring a bright, upbeat energy to the in–store experience.
Memorable
Harnessing the proven recall power of sung vocals, these themes allow each brand to emotionally connect with their in–store customers while sounding fresh, fun and musically on–trend.
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Creating connection
Walmart's customers and associates are now connected to the Walmart & Sam's Club Radio brand like never before. United under a single audio identity, a fresh and consistent brand message can be delivered across all audience touch points.
To discuss what Reelworld can do for your brand, contact us.
To discuss what Reelworld can do for your brand, contact us.
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