A NEW DIRECTION
FOR THE
SOUND OF LOCAL
RADIO
A new sonic brand to unify the Local BBC Radio network and empower local teams to make their station sound as distinctive as their region. The BBC and ReelWorld continue to collaborate and evolve the brand sound of Local BBC Radio at a time it can really make a difference.
As we enter a new decade, BBC Local Radio will sound different. This process is underway. It will refresh the sound of our stations while ensuring they retain their strong local flavour.
Chis Burns
Head of Digital and Audio
BBC England
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