Learn more 
ReelWorld + Bloomberg
Drawing on 25+ years of experience branding the world’s most influential radio stations, ReelWorld developed a new sonic brand identity for the global leader in financial news and information.
Project Overview
50+ unique themes, anchored to a memorable two-note logo, unifying the global Bloomberg Television/
-
Bold
Two simple musical notes. One unmistakable audio signature. Global brand recognition. -
Impactful
From the main identity, to the characteristics of each show, every piece of music was created with a powerful purpose. -
Versatile
Each musical theme breaks out into an entire suite of sonic workparts and brand components for maximum usability. -
Comprehensive
Covering everything from financial news and market-moving analysis, to lifestyle, sports, specialty programming and podcasts.
A comprehensive suite of musical themes and visual brand
identity workparts for the world’s largest newsroom.
Created to complement Bloomberg’s influential roster of shows, expert anchors and editors, and unify all programming under a single sonic identity.
-
Bloomberg Markets
Bloomberg Balance of Power
Bloomberg Surveillance
Bloomberg Technology
Bloomberg Daybreak Asia
